We’ve all heard of Facebook unless you’ve just arrived to planet Earth from the outer space! Facebook is the ‘buzz word’ these days and rightly so for some very good reasons. Facebook is changing the way businesses can promote and interact with their prospects & customers, build customer loyalty and bring in new leads…. ALL FOR FREE!
One evening I was watching TV and saw the Fosters advert on which they advertised the Facebook Fan Page rather than their own website. It was something like www.facebook.com/fosters. This intrigued me and I asked myself why are they not advertising their own website but diverting them to a Facebook page. Most big brands are now promoting their Facebook Fan Page rather then their website! Do you get a strong message that something is changing on the web.
The need to leverage social media for business is a complete no-brainer. If Facebook was a country, it will be the third largest country in the world (population wise) with over 600 million. This figure is growing at warp speed on a minute-by-minute basis.
On average, each one of us spends about 51 minutes per day on Facebook. CNN recently reported that Facebook traffic has overtaken Google for the 1st time ever. This is huge.
Why is Facebook important to a small business or any size of business ? Well, with such a massive audience spending so much time on Facebook, it would be foolish not to put our brand in front of the audience. It is easy to build relationships with your prospects. The other most important factor is FREE TRAFFIC a website can receive from FB. I have realised the potential of it and using it to bring more traffic to my website/s and also building relationships with prospects / customers.
I check my Google Analytics stats pretty much on a daily basis to see how much traffic I get to my site/s. One day I noticed this:
I was pretty amazed and pleasantly surprised. Facebook directing so much free traffic to my website. It was at this point I realised the power of Facebook. I had not done anything special. This was just from my personal account. I did not even have a Facebook Fan Page! I soon created a Fan Page and am now actively using Facebook as one of the social media tools for free traffic. You can see Twitter is also one of the top traffic sources for my website.
The above image is the Welcome page for our Facebook Fan Page. The URL for this page is:
www.facebook.com/sfphotoschool
This page now brings in regular & daily traffic to our website. Please do visit and ‘LIKE’ our page. This is just another platform to put the message across and build our brand on the web.
I hope you’ve enjoyed this post and opened up your eyes to the power of Facebook. If you have a fan page and would like to share your experience with others, please pen in your comments in the box below. I would love to hear from you.
SPECIAL FACEBOOK FAN PAGE CHRISTMAS OFFER
Our sister website Search SF has this money saving offer for you. We’ll create a brand new Facebook Fanpage for you for only £175 + VAT (normal price £245 + VAT). Saving you £70.00. This is offer is for a limited time time and expires on 24 Dec 2010.
Your Facebook fan page will be set up for getting new leads for your business on a daily basis and will compliment your website. You’ll also learn how to use Facebook & email marketing to build a strong & profitable relationship with your prospects & customers.
You cannot afford to miss out on this great offer. Contact us now on 01525 383683 or by email on info@sfdigital.co.uk and see how you can realise the power of Facebook for your business.
To Your Success
Oz